Is Getty’s New Embedded Code Ideal for Bloggers?

Floodgates have opened! Many bloggers had this thought, when Getty Images made a surprising announcement last week that a bulk of their images would be free to use. The bloggers worldwide were all excited, and why shouldn’t they be? Getty Images has one of the largest collection of relevant images on the web, and according to Getty Images their new embedded code feature would allow the bloggers to use images for blogs for free using the embedded code. Getty Images, the Seattle based company, previously charged a hefty fee for their images. It seemed, keeping in mind their competitors, the company has decided to let the bloggers use some of their stock for free, but again only for non-commercial purposes.

To access over 35 million non-watermarked free images of Getty Images all you have to do is create an account, search for the image using the relevant keywords, some of the finer searches will be automatically suggested. When you find an image of your choice, you have to hover the mouse over the thumbnail. It would reveal whether the image has embedded code (thus free to use) or has to be paid for. You can then click on the image and copy the embedded code to paste it on the HTML editor. Sounds fairly simple, doesn’t it? There are some things you need to consider before taking them up on their offer.

The bloggers who have already used the embedded code have reported certain problems. The first issue among them is Getty Image’s over indulgence in promotion. When you use the embedded code you will get the image for free, but it will have a wide section proclaiming the name of the photographer (which is good), the Twitter and Tumbler icons (that are clickable) and the logo of Getty Images. These prominant items could lead the blog readers away from your engaging content. It is not the ideal scenario for any blogger.

WordPress being one of the leading blogging platforms should have been given a serious thought by Getty Images, before launching their new Embedded Code feature allowing free images for blogs. The Getty images are large and placement cannot be easily changed by a beginner WordPress user. On the other hand, images uploaded using WordPress’ Add Media’ feature can be easily manipulated for size and placement.

There are budget-friendly options for bloggers, including www.morguefile.com which have a large stock of free images. Then there is istock.com and bigstock.com  that sell quality images starting at $2. The bloggers have better control over the images too.

The free images give Getty Images at lot of free advertising, and may soften their bad guy image for aggressively pursuing anyone who uses their images illegally.

No matter the source of the images you use on your blog, ensure you have a license to publish that image. Not sure what you can use? Here’s a Guide to Creative Commons that explains it for you.

Bonnie Sainsbury

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Bonnie Sainsbury

Web trailblazer. Award winning social media influencer. I demystify technology to help you attract a steady stream of qualified leads

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