Increase Your Online Customer Engagement
Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. You want to ensure your site keeps your visitors engaged and interested.
Most brands are aware of the importance of being engaging on the web, but smaller companies often don’t believe they have the resources or time to be updating their websites on a continuous basis with fresh content.
So what many small businesses do is create a Facebook page and forgo the website. There is no question that Facebook and other social media channels are important but if you want to gain the trust of your customer you need a website. Use your social media channels to drive traffic to your website – that’s where you invite them to register for your newsletter and direct them to a landing page to explain your products.
You want to make sure that your website experience will match your customer service experience. We live in a world that is increasingly mobile, so consumers expect the same shopping experience online as they would get in person. It is a good idea to offer a seamless customer experience such as providing in-depth details on your products/services, purchasing information, easy contact, and a way for customers to quickly reach you such as live chat.
You need to customize your site in a way that works for your business. Enhance your customer experience by tailoring your site to their needs. Don’t use flashy gimmicks. What information does your ideal customer need to know? Create an experience that provides them with that information.
Make sure you are using social media as a tool to communicate and engage with your customers online. Social media’s role has changed a lot in the last few years. Not only is it a way to share and promote your content from your site, it can be an extension in your customer service – a quick and easy way for your customers to contact and connect with you. You can also reach your customers quickly and in a very cost effective way, that costs only pennies per customer.
Engaging your customers online is no longer a novelty – something you can think about offering. It is what consumers want and if you aren’t providing it, you need to expect that they will look elsewhere.
About the Author
Web trailblazer. Award winning social media influencer. I demystify technology to help you attract a steady stream of qualified leads