Outsource Your Content

There is no doubt that you all understand the importance of having quality content on your websites and blogs. The problem with this is that you may not enjoy writing, you may not have writing talent or you may be short on time to create quality content.

The easiest solution is to have someone else write or produce your content for you. This can be easier said than done. You need to find a reliable source who can create the type of content that you need,  plus you don’t want to get the content back only to spend time fixing mistakes and errors.

Content outsourcing consists of three steps:

  • you deciding exactly the type of content you require i.e. articles, blog posts or an eBook.
  • outlining your project in as much detail as possible
  • find someone to outsource to

The person or company then completes the work and sends the file(s) back to you. You finalize payment and you are now ready to publish the content for your blog or to use on your website.

Don’t make any assumptions, particularly if this is the first time you’re working with this person.

Be specific:

  • when do you expect the content to be delivered
  • how many revisions do you expect
  • provide content outline and how many words are you expecting
  • include any research you’ve completed
  • how much you expect to pay

The first time you outsource to a person or service, choose a small, straightforward project that is well within your budget. It’s going to take some time to find the right person or service and to

Once you’ve worked with this person or service successfully several times consider a larger project such as an ebook or writing the content of your online membership product. By hiring the right content creator you can easily offer them more work on a regular basis as your business increases.

Bonnie Sainsbury

About the Author

Bonnie Sainsbury

Web trailblazer. Award winning social media influencer. I demystify technology to help you attract a steady stream of qualified leads

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