Preparing For Your First Live Broadcast – Presentation And Equipment
Now you know what live video streaming is, you know the platforms that are available, the next question is what you’re going to do with this! When you first head onto any of the apps, you’ll likely find that it’s quite scary to hit that ‘record’ button for the first time.
As soon as you do this, you have a live feed of whatever you’re doing, going out to the entire world. This can feel very strange and you might find yourself feeling somewhat ‘on the spot’ as you try to think of the kind of content you can make.
This is super daunting, so if you’ve ever been camera shy before, expect to feel that pressure while you get started. The good news though, is that unlike YouTube, the audience you’ll be going out to are going to be very supportive and friendly.
This is an exciting platform and a new one so there’s a real sense of camaraderie that has been lost on YouTube (which is famous for its mean comments sections). Note too that people aren’t expecting world class quality with the very highest production values.
That said, you still want make your content as good as it can be. Before you jump in then, you can do a little prep work first.
What do you want to talk about? Ensure you’ve done research and have written down 3 or 4 points you’d like to cover. Write an introduction ( you and your topic ) and a couple of sentences to wrap up the broadcast.
Practise in front of the mirror until you feel comfortable with your content
Preparing for Your First Video
A great idea before you start is to spend some time on these platforms looking at how other people operate. Try to get a feel for the way that the most popular uses present themselves and the kinds of content they create.
If you emulate them, then you will likely enjoy a similar amount of success.
Better yet, try to spend some time on Blab. As mentioned, anyone can join in with a Blab at any point (as long as they’re accepted) and if you do this then it provides a great way for you to experience going live as a guest on someone else’s show.
Log in to a topic that you understand, accept the invitation and then engage in a conversation. In doing so, you’ll be able to practice how best to present yourself and how to speak in a relatively low-pressure situation.
The person who started the Blab will be the host and thus it won’t be your responsibility to ensure that everyone is entertained. Some general pointers for going in front of the camera though are to:
- Speak slowly – Most of us speed up when we’re nervous without realizing it. If you do make mistake just continue. The worst thing you can do is to appear thrown off or upset by your own mistake – that just draws attention to it.
- Try to be natural – People are going to enjoy getting some insight into your ideas and feeling like they’re joining you for your morning coffee. It doesn’t have to be super slick.
- Think about what you’re wearing – You do want to make a good impression. If you’re a marketer then that means that you’re ultimately going to be selling to this audience and that means you need to build trust and authority.
- Positioning – Try not to position the camera too low down. This can give you a double chin and it means everyone will be looking up your nostrils. Think what’s in the background and make sure it’s not too cluttered. If you’re vlogging about business or marketing then you want to look successful – so film from your office or even from a nearby coffee shop.
- Camera – It’s a good idea to get a high quality camera phone. This doesn’t mean you’re going to need 42 megapixels but if your footage is too blurry and pixelated that can be off-putting for your viewers. A large proportion of your footage will likely be filmed using the selfie camera so make sure that you invest in a device with a good one. Some phones even have a rotating camera that lets you use the high fidelity camera for selfies.
- Webcam – Alternatively, if you’re on Blab, then you should think about your webcam. Make sure that it has a high quality camera and mic so that the voice quality comes through well.
- Sound – Sound in general is something that is often overlooked. Check for background noise, look for a quiet spot and make sure you’re speaking into the mic.
- WiFi – Finally, make sure you have a stable connection. No one enjoys watching feeds of videos that are constantly going black or fading in and out. If you’re using your computer, use a wired connection for best quality. If you’re using your phone, check for the most bars.
What are you waiting for? Sign up for Blab on your system and find some live feeds in your area of interest. Watch a few to get the idea and then join as a guest. From there, schedule your own live stream. See you online soon!
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