Why You Should Outsource Your Content

In general outsourcing is important for a number of reasons. First it saves you time especially with any aspect of your business that you do not like to do, or are just not that good at.

Is it worth your time, effort and frustration to attempt to create content when this is something that you know you are struggling with? Wouldn’t it be worth it to pay someone to do this task for you? Then you can free up your time to work on aspects of your business that you excel at. You may be better at connecting with people to promote your business than driving traffic to your site. This would be a much better way to spend your valuable time.

Content comes in various forms with the most obvious being having content written including:

  • articles
  • blog posts
  • reports
  • eBooks

Other forms of content that you can outsource include:

  • videos
  • website design
  • graphics.

One very popular area for outsourcing today is that of getting your own book self published. How would you like to offer your customers a book that you have written? You would look more professional and people respect for authors. [bctt tweet=”Self publishing a book is a fantastic way to brand your business and your image.” username=”bsainsbury”]

There are many writers and graphic designers who are more than happy to help you create content for your eBooks. This includes writing the text, formatting it and adding a cover page. These types of eBooks do not have to be long but are a great branding tool for your business. Why not have several of these how-to types of books done pertaining to the services and or products that you offer.

Another reason that many businesses begin to outsource is due to a heavy workload. This is fantastic as it means you have too much work to manage and need help. Your business is growing, congratulations!

One important factor to note is that you should try and start your outsourcing of content before you become overloaded with work. The main reason for this is that you will have plenty of time to find the right people to outsource to.

When you are in a major rush to find someone to help, you may just hire the first person or service that seems right. Things may not work out and you have wasted valuable time and money. Plus you still don’t have the content that you needed in a rush.

The correct way to begin outsourcing content is when you realize your business is growing. This is the point to start looking for assistance. This also allows you plenty of time to try out several people until you find the right person that fits with you and your business.

By outsourcing early you have more than enough time to train this person and set up systems. This would be extremely helpful if you are hiring a virtual assistant or book-keeper for instance. They will have the opportunity to see how the inside of your business runs and will have the skills to grow along with you.

Remember: Your business will expand and it is important to plan in advance for this. By hiring content creators ahead of time you can easily offer them more work on a regular basis as your business increases.


Bonnie Sainsbury

About the Author

Bonnie Sainsbury

Web trailblazer. Award winning social media influencer. I demystify technology to help you attract a steady stream of qualified leads

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