Category Archives for Social Engagement Optimization

Google Keep for Bloggers

Microsoft OneNote is my favorite app for organizing information and notetaking. I’m able to use the advanced features of Surface Pro 4, particularly the pen. What OneNote doesn’t do particularly well is create smart sticky notes. I use Google Keep for that. While doing research for blog posts, I often discover articles that could help […]

Can the Surface Pro 4 Replace Your Laptop?

The Surface Pro 4 is the first system that’s powerful and versatile enough to be your business system and compact enough to compete for space with any tablet. It has a high contrast/low glare display and Dolby Audio sound system so you can stream entertainment channels after hours. And it’s fast. I’ve used the Surface Pro 4 for the […]

Why You Should Outsource Your Content

In general outsourcing is important for a number of reasons. First it saves you time especially with any aspect of your business that you do not like to do, or are just not that good at. Is it worth your time, effort and frustration to attempt to create content when this is something that you […]

Increase Your Online Customer Engagement

Small businesses will often rely on their website for consumers to find them, so this is your opportunity to make a good impression with potential leads or returning customers. You want to ensure your site keeps your visitors engaged and interested. Most brands are aware of the importance of being engaging on the web, but smaller companies […]

Leading With Passion and Purpose

A serious life event made me reconsider how I’ve been living my life. Open heart surgery in July forced me to redesign my life. The three changes I’ve made have been: Improving My Diet Exercise Regularly Reduce Stress No surprises there, I could have recited those changes as the three causes of heart disease prior […]

Why Customer Engagement is Key to Your Success

Customer engagement focuses on you encouraging your customers to share and interact with your company. It encouraged them to share their experiences and in return, what you create from them is your brand. When you execute this well, you will develop a solid customer engagement strategy that will promote loyalty and growth. Those companies that […]

The Importance of Engaging with Current Customers

Your customers are important to you. In fact, they are your business. So how do you make sure you engage your customer and give them a valued experience? Good question! [bctt tweet=”You need to layer your customer’s experience”], but how do you do that? The best way is to build social objects that create a […]

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